Why You Need SEO

Search engine optimisation (SEO) is the process of making a website more visible on internet search engines. In other words making it rank higher. The higher a website is listed/ranked on Google, Bing or Yahoo, the greater the chance that people will click on it. The more people that click on it the greater the opportunity to increase sales and improve brand awareness.

Getting on to the first page of Google, Bing and Yahoo is the ultimate goal of SEO. By getting listed on page 1 a website will gain more interest. More people will click on page 1 listings compared to other pages of results.

SEO is for the long haul. Improvements in rankings can take time because there may be websites ranked ahead of you that are already working hard using SEO. 

How do I get on the first page of Google?

The question is a very common one. Everyone wants to get onto page 1 but most people are going to be disappointed. From the start we will make it very clear that we cannot "guarantee" you a page 1 listing. If someone does offer that guarantee then give them a very wide berth.

There are many reasons why Google might put you on their first page and there are reasons why they will not. How relevant is your website page to question asked by the searcher ? The problem arises when there are many websites that are equally relevant. What makes your website "trustworthy" enough to be displayed above those of your competitors ?

A Page 1 ranking takes time and dedication. If you get on Page 1 you then need to try and stay there. Effective SEO can help your website achieve this. However nothing can be guaranteed. 

Let Forth SEO Improve your Rankings

It takes time to improve rankings. However when you move above a competitor they may well use SEO techniques to try and regain their position.There are things which can be done to improve your ranking on Google but improvements will not happen overnight. It takes time and effort to improve rankings. To complicate matters search engines constantly change their mind as to which aspects of a website they consider to be important. Those changes to their algorithms mean that SEO techniques have to change too.

Forth SEO specialise in local SEO. If you have a business in Edinburgh or East Lothian then you have come to the right place. Unless you are selling goods nationally then it makes sense to try to be found in your local area. We often concentrate on the Edinburgh and East Lothian area as most of our clients come from there. For example it is easier to be found with the keywords East Lothian seo or Edinburgh web design rather than just seo or web design.

At Forth SEO we check that the keywords you are using are appropriate to your business and will attract as many visitors as possible. We check that your site complies with the latest web standards and the pages load as quickly as possible. We can offer advice regarding web design and how a new design might improve your rankings. For example moving to a mobile friendly responsive web design.

We Monitor your true ranking 

SEO details to be added soon.

About Forth SEO

Forth SEO specialises in web site optimisation for our clients who are mostly in the East Lothian and Edinburgh area.

We are also East Lothian based web designers and under the name Forthweb create responsive websites using handcoded HTML or cms sites using Joomla and Wordpress. 

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Get in touch

Forth SEO
13 Luffness Gardens
East Lothian
EH32 0SH

0796 382 8780

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